Viewex Metrics and Dimensions

This page provides a table which lists the metrics and dimensions
Metric/Dimension Description
Ad Requests The number of ad units that requested ads. An ad request may result in zero, one, or multiple individual ad impressions depending on the size of the ad unit and whether any ads were available.
Ad Requests RPM The revenue per thousand ad requests. This is calculated by dividing estimated revenue by the number of ad requests multiplied by 1000.
Fill Rate The percentage of requested ad units or queries to the number returned to the site.
Ad Request CTR The number of clicks divided by the number of ad requests.
Clicks The number of times a user has clicked on your ad.
CPC (Cost Per Click) The amount you earn each time a user clicks on your ad. CPC is calculated by dividing the estimated revenue by the number of clicks received.
Revenue The estimated earnings of the publisher. Note that earnings up to yesterday are accurate, more recent earnings are estimated due to the possibility of spam, or exchange rate fluctuations.
Impressions The number of times an individual ad is displayed on your website. Different ad formats will display varying numbers of ads. For example, a vertical banner may consist of 2 or more ads. Also, the number of ads in an ad unit may vary depending on whether the ad unit is displaying standard text ads, expanded text ads or image ads.
Impression CTR The ratio of individual ad impressions that resulted in a click.
Impression RPM The revenue per thousand individual ad impressions. This is calculated by dividing estimated revenue by the number of individual ad impressions multiplied by 1000.
Matched Ad Request The number of ad units that showed ads. A matched ad request is counted for each ad request that returns at least one ad to the site.
Matched Ad Requests CTR The ratio of matched queries that resulted in a click.
Matched Ad Requests RPM The revenue per thousand matched queries. This is calculated by dividing your estimated revenue by the number of matched queries multiplied by 1000.
Pages Views The number of unique pages visited by a user.
Page View CTR The ratio of page views that resulted in a click.
Page View RPM The revenue per thousand pages. This is calculated by dividing your estimated revenue by the number of matched queries multiplied by 1000.